Optical Alliance

Independent optometrists often struggle with brand visibility and customer trust compared to big-name franchises. Optical Alliance needed a marketing transformation that not only elevated their identity but also empowered their members to make a meaningful difference in their communities.

STENEX took a strategic, impact-driven marketing approach that went beyond conventional branding. Our goal was to position Optical Alliance as the leading force in independent eye care while driving real impact for both its members and their customers.

How we transformed them

Brand Transformation

We redefined Optical Alliance’s messaging, visuals, and positioning to unify its presence across all 300+ stores, now making it the largest independent optometry group in South Africa.

Empowerment Campaigns

Through storytelling, social media engagement, and customer advocacy, we highlighted the expertise and personal touch of independent optometrists, creating strong connections with their local communities.

Reputation Building

Leveraging content marketing and local PR strategies, several Optical Alliance members were voted the best optometrists in their respective areas, boosting credibility and trust.

Community Impact

We helped Optical Alliance members implement programs that provided accessible eye care to underserved communities, reinforcing their mission beyond business growth.

The impact from OA?

STENEX’s impact marketing approach did more than transform a brand – it empowered independent optometrists to thrive, grow, and create lasting change. Optical Alliance is now a leading force in South African optometry, proving that when marketing is driven by purpose, the results speak for themselves.

Unprecedented Growth

Optical Alliance expanded to over 300+ stores, making it the largest independent optometry group in South Africa.

Industry Recognition

Multiple members were recognized as top optometrists in their regions, elevating the reputation of independent eye care.

Stronger Customer Loyalty

Increased patient retention and engagement through purpose-driven marketing campaigns.

Community Engagement

Enhanced local impact, making eye care more accessible to thousands.