Porto
Impact Marketing
Background
Porto Fish & Chips has been a beloved local food outlet, earning the reputation as the ‘Home of Fish & Chips’ through years of exceptional service and delicious offerings. Despite their strong local presence, they had yet to establish a digital footprint, limiting their ability to engage with a broader audience and modernize their customer experience.
The Challenge
While Porto Fish & Chips had built a loyal customer base through word of mouth and in-person dining, the absence of an online presence meant they were missing out on new customer engagement, digital orders, and social media-driven growth. They needed a digital transformation that would retain their authenticity while expanding their reach.
Our Solution
STENEX developed a strategic plan to bring Porto Fish & Chips into the digital age while maintaining the brand’s local charm and heritage.
How we transformed them
Digital Branding & Presence
We crafted a compelling online identity, including a brand messaging, and engaging visual content that resonated with both loyal customers and new audiences.
Website & Online Ordering
We developed a user-friendly website, allowing customers to browse the menu, place online orders, and access key store information with ease.
Social Media & Community Engagement
We launched targeted campaigns on Facebook, Instagram, and Google, leveraging Porto’s legacy while creating fresh, engaging content that captured the nostalgia and joy of their food.
Loyalty & Customer Retention Programs
Through email marketing and digital loyalty incentives, we strengthened customer engagement and encouraged repeat visits.
What we did
Brand Strategy
Brand Messaging
Website Development
Marketing Strategy
Content Plan
Paid Media Strategy
Email Marketing
The Results
STENEX’s impact marketing approach successfully transitioned Porto Fish & Chips into the digital era, ensuring that their brand legacy thrived in an evolving market. By combining authenticity with digital innovation, we helped them expand their reach, grow their business, and continue serving the community with the best fish and chips in town.
Increased Online Visibility
Porto Fish & Chips went from zero digital presence to a thriving online community with thousands of engaged followers.
Boost in Sales & Customer Traffic
The introduction of online ordering led to increased sales, with a significant rise in takeout and delivery orders.
Enhanced Brand Recognition
Porto Fish & Chips solidified its position as the ‘Home of Fish & Chips,’ not just locally but now in the digital space as well.
Stronger Customer Engagement
Social media interactions skyrocketed, bringing in new customers and keeping loyal patrons more engaged than ever.
40x
Digital following increase
20x
Engagement increase
25%
Revenue Increase
Contents
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