Book a free strategy call

Facebook & Instagram ads

4.9/5star rating on Google

Get in front of local people before they search.

Meta ads that stop the scroll and fill your calendar. Strong offers, ads made from your own photos and video, and tracking that shows what each lead costs.

Book a free strategy callSee our results

A quick PSA about Facebook ads

Boosting posts isn't advertising.

Updated November 2026 · 3 minute read

Dear business owner,

Google catches people already looking. Facebook and Instagram reach the people who need you but haven't started looking yet, and the ones who visited your site and left.

Done well, it's one of the cheapest ways to fill a calendar. Done badly, it's likes from your mum and a few strangers overseas.

Why most Meta ads flop

  • They boost a post with no clear offer, so there's no reason to act.
  • They target "everyone 25 to 65" and hope.
  • There's no Pixel or Conversions API, so Meta can't learn who actually enquires.

People don't scroll Instagram looking for a plumber. You need an offer worth stopping for.

Want to know where you stand? Book a free 30-minute strategy call. We'll review what you have now and give you a plan you can keep.

Book a free strategy call

How we run Facebook and Instagram ads

  • Offer first: we shape an offer and a hook that make local people stop and act.
  • Your real work: ads designed from your photos and video, so they look like you.
  • Right people: local, lookalike and retargeting audiences, tested against each other.
  • Proper tracking: Meta Pixel and Conversions API set up, so the algorithm finds more people like your best leads.
  • Weekly testing: new creative every week, with budget moved to what's working.

What it costs

$1,997 a month, plus a once-off $997 setup fee. So your first month is $2,994, then $1,997 a month after that.

Month to month, no lock-in. And if you don't think we're delivering results, our 30-day money-back guarantee gets you a refund. Only ad spend is excluded.

Your next step

Book a free 30-minute strategy call. We'll look at your ads and offer, show you where it's leaking, and give you a plan you can use whether you hire us or not.

No hard sell. No 40-slide pitch deck. Just two brothers and a straight answer.

Talk soon,

Stephan & Bernard

Strategy & Systems · Founders, STENEX

P.S. Your future clients are scrolling right now. We take 4 new clients a quarter. Book a call and we'll show you the offer we'd run first.

Book a free strategy call

What's included

Exactly what we do, and what you get each month

Facebook & Instagram ads

Put your offer in front of the right local people, again and again.

Best for

Businesses with a strong offer, a visual product or event, or website visitors worth retargeting.

Measured by

Cost per lead and booked appointments.

What we do

  • Audience research: local, lookalike and retargeting
  • Offer and hook strategy that stops the scroll
  • Ad copy and ad designs built from your photos and video
  • Meta Pixel and Conversions API set-up
  • Instant lead forms or landing page funnels
  • Weekly creative testing and budget optimisation

What you get each month

  • Leads and cost per lead
  • Your best-performing ads and audiences
  • What we’re testing next
  • Next month’s plan

Every plan

Included in every plan, whatever channels you choose

  • Free strategy session and marketing audit
  • Conversion tracking set up properly (GA4, Tag Manager, call tracking)
  • A monthly report in plain English, not vanity metrics
  • A monthly strategy call with both of us
  • Direct access to Stephan and Bernard, no account managers
  • You own your ad accounts, data and pages
  • Ad spend paid straight to Google and Meta, no markup
  • Month to month, no lock-in contracts
Book a free strategy call

Pricing

Straight pricing, no surprises

Management

$1,997 / month

Strategy, running and reporting across the channels you choose. Month to month, no lock-in.

Setup

$997 once-off

Tracking, accounts and campaigns built in month one. So your first month is $2,994, then $1,997 a month after that.

Ad spend

From $1,500 / month

Paid straight to Google and Meta. No markup.

Guarantee

30-day money back

Don't think we're delivering results? Get your money back within 30 days. Only ad spend is excluded, as that goes straight to Google and Meta.

Testimonials

What our clients say

★★★★★

Wynand

Untamed Technologies

Read the case study →

Results

Results we’ve delivered for local businesses

See all results

Website design + consulting

Untamed Tech

R5.9M in online sales, up 169%

FAQ

Straight answers before you book a call

How much does it cost?

$1,997 a month, plus a once-off $997 setup fee, so your first month is $2,994. Ad spend (if your plan includes ads) is separate and paid straight to Google or Meta.

Do I need professional photos or video?

No. Clear phone photos and short videos of real work often beat stock images. We'll tell you exactly what to shoot.

Facebook or Google: which is better?

They do different jobs. Google catches people searching now, Meta creates demand and brings people back. Many clients run both, and we'll recommend a split on the call.

What if it doesn't work?

We work month to month, with no lock-in. And if you don't think we're delivering results, our 30-day money-back guarantee gets you a refund. Only ad spend is excluded.

Let’s talk

We can take 4 more clients this quarter.

Will you be one?

Book a free 30-minute strategy call. No hard sell: just a plan you can use, whether you hire us or not.