Most local business websites don’t have a traffic problem. They have a conversion problem. People land, look around for a few seconds, and leave without calling. The good news: the fixes are usually small, fast and cheap.
1. Put your phone number where thumbs can reach it
Over [X]% of your visitors are on a phone. If the number isn’t a tap away at the top of every page, you’re making them work for it. Add a sticky call button on mobile and watch calls go up within a week.
2. Say what you do in the first five words
“Welcome to our website” tells nobody anything. Your headline should say what you do and where: “Emergency plumber in [City], here in 60 minutes.”
3. Show proof above the fold
Reviews, star ratings, logos of clients you’ve worked with. People trust other people more than they trust you, so put that proof where they’ll see it first.
“We didn’t need more traffic. We needed the traffic we had to actually call us.”
[Name], Owner, [Client] Plumbing
4. Make the form shorter
Every extra field costs you enquiries. Name, phone, and what you need. That’s it. You can ask the rest on the call.
5. Track every call and form
If you can’t see which page or ad a lead came from, you can’t do more of what works. Call tracking and form tracking take an afternoon to set up and pay for themselves in a month.