Project screenshot
SEO
[Client] Dental
Page one for “dentist [suburb]” in [X] months. +[X]% bookings.
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Google Ads
Email & automation
Landing pages
From a quiet phone to [X] calls a month.
How we rebuilt [Client] Plumbing’s website and Google Ads so every dollar could be traced back to a booked job.
Project screenshot: homepage, desktop
The results
What it brought back in [X] days
+[X]%
enquiries vs. the same months last year
$[X]
cost per lead, down from $[X]
[X]x
return on ad spend
[X] days
to the first booked job
The challenge
[Client] had a website that looked fine and did nothing. Google Ads were spending $[X] a month, and nobody could say which calls came from them.
Enquiries came in through three different inboxes. Some sat for two days before anyone replied.
What we did
- Rebuilt the site around one job: getting the phone to ring.
- Built a landing page for each service area, matched to its own ad group.
- Set up call tracking and GA4 so every call and form had a source.
- Added an automation that replies to every web enquiry within five minutes.
Stephan ran the strategy and ads. Bernard built the site, tracking and automations.
The outcome
Within [X] days the phone was ringing [X] times a month, up from [X]. Cost per lead dropped from $[X] to $[X], and [Client] now gets one plain-English report each month showing exactly which dollars brought in which jobs.
Services used
The services behind these results
03
Google Ads
Ad groups for each service area, each with its own landing page and call tracking.
About Google Ads →05
Email & automation
An instant reply to every web enquiry within five minutes, so no lead goes cold.
About Email & automation →06
Landing pages
A rebuilt site and one landing page per service area, built to turn visitors into calls.
About Landing pages →Screenshot: mobile pages
Screenshot: Google Ads + call tracking report
“For the first time I know what my marketing actually brings in. The phone rings, and I can see why.”
More results
More work like this
Project screenshot
Google Ads
[Client] Builders
Cost per lead down from $[X] to $[X] in 90 days.
View project →Project screenshot
Landing pages
[Client] Electrical
One landing page lifted enquiry rate from [X]% to [X]%.
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